Analysis Of The Glocalization Of International Fashion Magazines Based In Magazine Advertisements

Each big brand under the background of globalization,the international brand)realized that in adhere to the management on the basis of globalization,when global content combined with local culture,are more likely to be a worldwide success,then it will gradually localization as the focus market strategy.Foreign fashion magazines in China's consumer market is huge impact of the new media,but continues to search for new incremental channels and space,these operations are finished under the guidance of the local team,for the magazine glocalization is deepening effect,this is a fashion magazine glocalization status quo.The magazine advertisement,as the main part of the magazine,is of great value in promoting the "quality" and "quantity" of the magazine's global localization.Clear,therefore,a global localization of fashion magazine ads,especially the use of cultural symbols and cultural values of the output,able to provide more comprehensive magazine deepening global localization."VOGUE clothing and beauty" as a Chinese fashion "bible",brings together the many brand advertising,a lot of use of Chinese characters such as Chinese culture symbol,the output is conducive to deepening global localization content of cultural values,for other domestic fashion magazines in the level of global localization operation provides a valuable reference.