Fashion Publications Petty Image And Its Aesthetic Taste

In recent years, compared to pure literature, and other journals'doldrums, fashion magazines have sprung up everywhere, as a unique aesthetic culture landscape. Browsing kiosks, you will find they are full of"Vogue""Rayli""Shanghai next week"and so on. As a kind of aesthetic culture, fashion magazines that advertised themselves as petty bourgeois habits'spokesman, and strongly constructed image of the petty bourgeois? We believe that the "petty bourgeois" in the fashion magazines is no longer a simple concept of history, shaped by fashion magazines ,the image of the petty bourgeois, showing diversity, and the so-called "White-collar" and "Bobos " and "new human being "and so on. In fact, shaped by Fashion magazines, the image of the petty bourgeois has been detached from the traditional sense of class division, fashion magazines in the petty bourgeois concept and the traditional sense of the petty bourgeois has not the same.The image of petty bourgeois in fashion magazines, is not based on economic and political status to divide, also not on the complexion, language, but decided to interesting and consumption concept. This lifestyle of the petty bourgeois is related to it's pursuit of aesthetic daily life. To petty bourgeois, On the one hand, is to against the daily life's automation in aesthetic way. On the other hand, the pursuit of aesthetic daily lives is related to the higher class. To fashion magazines, they shaped the image of petty bourgeois and make it clear, at the same time, petty bourgeois become their reader. Why even fashion magazines very expensive there are so many people consume it? In fact, fashion magazines are based on fashion and join hands with mass culture. Between aesthetic life style and consumption, fashion magazines is"culture agency"they collection the fashion information of elite , at the same time, they link up the elite and masses, lead the trend of fashion in the masses. In this way, fashion magazines successfully mix the consumption into aesthetic daily life.In this paper, we try to define the concept of petty bourgeois in fashion magazines and then from the development and changes find the consumption behind it. Fartherly, from the perspective of aesthetics and interesting discuss the difference between the image of petty bourgeois and middle class and white-collar, find the relationship between fashion magazines, aesthetics, and consumption.