Fashion Magazines, Study The Characteristics Of Consumer Culture

With the changes of social structure and the competition of media, fashion magazines emerged and have developed under the background of economic globalization. Fashion magazines are the product of the development of social economy and culture. And at the same time, they reflect the consumer culture of modern society. The thesis mainly analyzes the fashion magazines to show the characteristics of consumer culture and consumer culture in the fashion magazine played by the media function. "Ray" magazine to occupy the important market share, becoming the most influential one of the fashion magazine."Ray" with the representation of fashion magazines. By "Ray" case analysis showed that fashion magazines are showing a material consumer culture, norms and performance of consumer culture characteristics of the three major consumer culture.Symbols at a fashion magazine to convey the value of the consumer metaphor, meaning and symbol space conversion four aspects of consumer culture reflects the characteristics of the material; at a fashion magazine images of life, way of life, the meaning of space and style of the four aspects of consumption, consumer culture norms shown characteristics; at a fashion magazine to show the construction of the myth, consumption of symbols, symbols of consumption and the consumption of four aspects of fashion, highlights the performance characteristics of consumer culture.Fashion magazine to show the characteristics of consumer culture, the media, the role of both positive and negative role of the media, which received some inspiration and consider the future development of a fashion magazine has a certain reference.