Media Response To Emergencies

Increasingly frequent press seek extortion for accepting bribes by creating a sensation of fabricating false reports, false information or and violating regulations, etc. It caused a wide range of concern and controversy and also sparked many the media incident. For the media, these unexpected events can really do not endanger the survival of the media, and therefore are not necessary to get media attention, in the face of the unexpected events, the media is often nonchalant to deal with them the negative attitude. However, the attitudes of the media have overlooked these acts not only seriously damaged the images of the media in people's eyes, but also live up to people's expectations of the media. In the long term, it would seriously endanger the development of the media.Modern society itself is a high-risk society, the survival of the organization at any time may face various unexpected incidents caused by the adverse effects.Compared to the general unexpected incidents, the media for itself with the dual nature and spokesmen of public interest, making itself highly hoped, monitoring the environment, coordinating society, cultural heritage, and so on ,at all times is responsible for their own acts Any mistakes, errors not only affect the media itself, but also affect the audience's daily life. On the one hand, the media must strive to avoid the unexpected incidents, and on the other hand when the media encountered unexpected incidents, the media must be timely response and take the initiative to eliminate negative impact on people's lives to create a healthy environment.Through individual research, antitheses studies and literature research, the paper would like to put forward feasible ways to the emergencies of the media. The aim of the paper, On the one hand, helped the media out of the difficulties in facing of the emergences; on the other hand, helped to shape the image of the media in peoples' eyes.