The Professional Ethics Of Journalists In The "Post-modern" Media Context

Joseph Pulitzer,said:"If a country is a sailing boat in the sea,the journalist is the lookout from the bow,he should observe the endless sea of all;look at the sea and the shallow reefs of the ominous clouds,the timely issuance of alarm." As a look-out,the reporter's special status determines its specificity of occupational and work.Because of the specificity of vocational,professional ethics of journalists is not only common,but also different from the other characteristics of professional ethics.However,no matter what the professional requirements of professional journalists,it must be subject to generally accepted social values and social interests of the.Because the purpose of professional ethics of journalists is to ensure that the news media play a positive function in order to promote social development.Only in this way,journalists can play their role be in their jobs and social life and play a positive role.However,in the present,"post-modern" as a fresh vocabulary frequently appeared in people's vision. Because of the values it promoted is contrary to the center values of traditional cultural and the ideal model, it has been the concern of the mass media,which was born on the novelty sensitive.This concern is no doubt a strength power for spreading "post-modern" thinking.With the "post-modern" culture deepening, the impact of its "anti-authority,no absolute point,messy" and other features will inevitably "infect" the media industry.Thus,the spirit of the media that journalists have been as a "Golden Rule" gradually lost its position as the guiding ideology of the mainstream,professional ethics of journalists believed in also showing a mixed situation.Thus,practitioners in the media began to appear some phenomenon of moral anomie.The phenomenon of moral anomie not only makes the Journalism lost a true event,but also impact on the rights of the social function of news media to play and also violates the original intention of Journalistic Ethics. So,under the influence of the "post-modern" trends of thought,should to establish a firm concept of justice and the mainstream values at the press of professional ethics education,transform to the intrinsic moral honor of the binding of journalists,to establish the correct concept of socialism honor to lead the news values,after a wide range of social concerns,the co-operation to form a concerted effort,can gradually increase the standard of professional ethics of journalists in order to vigorously promote the new era of professionalism News.