Public Participation In Unexpected Public Incidents In The Era Of New Media

Along with the computer, mobile phone and other new technology products appear, newtechnology and equipment in a short decades time have changed the global mediaenvironment and human communication habits,the human society has entered into the newage of the media. The new media,releases the freedom of the press in fact,will equal masscommunication delivered at every citizen, the new media in mass media time destined to bethe dominant in the21st century. The Internet, computer, mobile phone and othercommunications technology have made a development，improves the public participation inthe supervision of public opinion and mass communication activities of the enthusiasm andthe possibility, at the same time public participation this political science concept wasgradually the news spread into the scholars in journalism and communication.Public participation, originating in20century-60-s the European and American countries,as a new kind of institutionalized participation way, public participation gradually become animportant way for political participation and to realize the democracy. But the mediasupervision of public opinion in mass communication function to become an important link inthe new representative democracy times, the public by the way of the mass media and themedia to attention to social and the government.The emergence of new media provides aplatform for the public to the information, release information, the exchange of opinion.Thusbroke through the traditional media in the age of the traditional media monopoly of publicopinion and information.Public participation in the development of the system of journalism,has promoted the social progress and the public’s basic rights, the public can be effective andtimely attention to the development of the country,effective to criticize and makesuggestions,thus influence to traditional media direction of public opinion and the officiallegislative, judicial and administrative administrative action,form the new pattern of publicopinion.This paper based on the age of the media as the background, locked in the angle ofunexpected public incidents,study characteristics, influence of the public participation inpublic emergencies and the change of the pattern of public opinion, more in depth, government, public media in the face of new public opinion pattern should be made of how todeal with under and change. In the traditional media era,reports and spread of unexpectedpublic incidents mainly rely on the traditional media’s release,and because China’s specialnews management system, under the interference of the executive power,unexpected publicincidents were often concealed or not release,the public can only through the newspapers, TV,radio to get the development of unexpected public incidents,can’t effective for comment.In theage of new media，the public with the help of the new media,the public’s initiativeenhancement, media literacy improve, political rights consciousness, strengthen theinformation transmission speed, the public with the help of the new media can discover intime and follow up the unexpected public incidents,and comments and reviews, protects thecitizens’ political rights at the same time, supervise the government administrative behavior,make suggestions or comments, the formation of spontaneous public opinion,promptedunexpected public incidents to the rapid and effective,legal,fair solution and appease.Of course,in the new media era,there are also many problems in the public participationin unexpected public incidents.There are still negative effects such as irrational,falseinformation,garbage information jams the communication channels, These negative effects inthe impact on the state and development and the stability of society. So the government, themedia and the public in the face of this new itself phenomena and problems, should beactively to change, to make this "double-edged sword" for the state and society’s developmentgiven play the positive role, to promote the development of China’s national and socialstability and prosperity.