"free" Crisis

1998, the United Nations Committee on Information Called the Internet as the fourth media following the newspapers, radio, and television. The birth of the Internet and its dissemination is a revolutionary change in the history of human communication, and set off a wave of the Internet revolution in the communications field. "Traditional media have also directly or indirectly docking with the Internet, and have been formed the most powerful media concepts." Internet feeding a new public opinion citizens and participants, has also developed anew form of public opinion------network public opinion.This research takes a perspective of the integration of communication studies, information studies and sociology, and its main line is along with "Free dissemination of network public opinion—communication of crisis—management Strategies".In the first part, this paper analyzes Network public opinion and its constituent elements. From a more comprehensive and objective understanding of the perspective of "What is Network public opinion".The network public opinion has realized the fast dissemination and the development take the Internet as the carrier, and became one kind of unique phenomenon of the network dissemination domain.The second chapter passed on sowing seeds from the network public opinion the media function to extend, aspects and so on dissemination pattern and dissemination characteristic, dissemination shape and effect, dissemination psychology carefully examined the network public opinion dissemination free characteristic.The network is "the double-edged sword", it in takes to network public opinion infinite free dissemination characteristic time, also has concealed and has caused some dissemination crisis. The third chapter summarized the network information to disseminate, the network public opinion pan-entertainment, the network rumor, network public opinion violence tendency dissemination crises and the performance n, and has made corresponding turning over to because of the natural analysis.How carries on the effective management to the network public opinion dissemination is a worldwide basis difficult problem. And it s also facing many management difficult positions and the deviation in our country. Each country's national condition adopts differently the mode of administration is also different. Analyzes the overseas management games to provide some inspirations for our country's network public opinion management. This article proposed the guidance mechanism, the regulative mechanism, the education mechanism and the autonomy mechanism unify "quaternity" management strategies. The hope can be related the Control section effective management network public opinion dissemination for our country to provide uses for reference.