Development Path Of The Network Era Of New Media Life Service Newspaper

The paper was based on the status of the living services newspapers, started with two different views about the development trend of living services newspaper, studied that at the new media age led by network, living services information with most ads absorption capacity was delivered under the new information channels, it will bring unprecedented pressure to the living services newspapers which published life services information specialized.With the development of the Internet media, people access to information more convenient and faster, the content is also richer. But it's also with defects that can't be avoided. Massive network provided lots of information, also caused problems when people choose the information they needed, some commercial web sites provide poor credibility information which could not be verified; lacking the gatekeeper's ensure, network users publish and reprint any information easily also cause information pollution, there're still many issues with the network .Living services newspapers are young leaders among newspapers, have traditional paper media's solid foundation and development of the brand, many types of information on the living service newspaper are collected and produced by newspaper reporters, they are more credible ,and they are more focused on Readers, the advantages which accumulated by the living services newspaper during the last 10 years haven't been fully played out, there are many potential worthy of development and utilization ,and shouldn't chaos when competed with the new media.Living services newspaper won't be replaced easily by the new media which brings challenges also opportunities to newspaper .And living services newspapers should learn and make use of new technology actively, and new media channels' advantages to meet the needs of integration.