Integration In The Media Reported The Research Of The Development And The Plight Of The Mobile Newspaper

With the rapid development of communication technology, 3G license issuance, as well as the impact of the global financial crisis, newspapers have been pushing the development of a historic moment of change. In this "Those who shun chang, against the will perish," the trend in the newspaper industry as a mainstream media to extend the competitive advantage, we must adjust the industrial structure, the way the restructuring operations, the development of digital content products, to develop value-added services business. The number of newspapers, especially the mobile newspaper ushered in at a new round of development opportunities.Report is the latest mobile phone value-added telecom business and the product of the integration of traditional media. the mobile newspaper reported at the traditional quality of the content sent through wireless technology platform to the user's mobile phone, allowing users anywhere, anytime via the mobile newspaper can read the contents of the newspaper that day. The mobile newspaper at the moment from the birth of it shows its vitality, since July 2004, "Chinese women reported that" the introduction of the country since the first mobile phone at just more than four years, there were more than 30 the mobile newspapers Group and the mobile newspaper launched a total of more than 300 kinds of the mobile newspaper reported that its nearly 30 million users.The mobile newspaper reported the development trend, it will inevitably become one of the dissemination of news and information of the carrier can not be ignored. At the time of the mobile media, mobile newspaper is the new darling and a new mode of transmission, the mobile newspaper, as a "new, rising," the media, have a strong practical study guide. In this paper, the perspective of integration in the media from the background of rise to the mobile newspaper business, to explore mobile newspaper of the development of the law and the dissemination of the law, and for the development of the mobile newspaper reported that the specific problem, combined with the actual research, the mobile newspaper at the future development of specific strategies.Architecture at the main article, the first part of the adoption of the analysis of technological advances, changes in demand, as well as market competition explain the background of the rise of the mobile newspaper business, at the same time integration of the media to do the detail, and make the mobile newspaper at the most basic described in research ,as a starting point, for study of the mobile newspaper of the development and the confusion is the idea of dissection.At the second part ,the conclusion of the first part of knowledge based on the concept of mobile newspaper, reported on the business model of mobile newspaper to do the introduction; the basis of analysis on the industry value chain of the mobile newspaper, constructed at the spread model of mobile newspaper , revealed the basic law of the spread of the mobile newspaper, after clarifying the basic ideas of the theory, summed up the spread features of mobile newspaper, in this part of the contents of the article on the whole has a theory on the role of core.At the third part, from the perspective of the integration of media described in detail with the relationship between traditional media and the mobile newspaper, and forms of communication of mobile newspaper, reported to be associated with traditional are compared, in order to be guided by the specific analysis of the spread of mobile newspaper models at all stages and the corresponding reality.Part IV reports on the development of mobile phone newspaper based on the analysis of the status quo, from the content, operations, technology and management, at the present development of the mobile newspaper ,and mobile newspaper business development at the practical problems arising in the analysis. Finally, in view of the development of mobile newspaper reported that the specific problem, based on practice experience of the existing theory on the basis of summing up, in light of the actual mobile newspaper research to the development of specific strategies reported, which is the value of this paper, and is also breaking innovation in this article process.