Research On The Integration Of Traditional Media And New Media

The new media has been widely recognized by audience at the start of its appearance,it has become one of the most rapid developing industries at the present stage with its quickly expanding,therefore,the media industry enter into the convergence stage.The media convergence is impacting on the traditional media,it has course the huge pressure for the survival of traditional media.The media convergence has been an inevitable choice by the traditional media for conforming the historical trend.The Harbin press group company with long-standing history has make the same choice for adapting the converting epoch which open up the practical way of media convergence.This article has use the case analyzes method to probe the developing strategy of Harbin press group company in the media convergence procedure and the reflection of the authentic case about Harbin press group company in the media convergence procedure by analyzing the case in the new media platform such as WeChat and Microblog,based on the media convergence theory.Finally,this article would expose the enlightenment of China media convergence.