The Initial Exploration Of Our Press's Digital Development

With the rapid development of electronic information technology, the rapid rise of internet brought about media distribution models'ever-changing, the various forms digital media content presented made our traditional media---newspapers is suffering more and more severe challenges. While, also many more opportunities has been brought to newspapers by New Technology.The interaction between net and newspaper before indeed brought a lot of new vitality to newspaper, but now, media convergence has become an inevitable demand and results during the development of media industry. Now the core of interaction between net and newspaper is how to achieve better integration of the two sides. The distinctive features of this fusion is high-tech, which is driven by digital technology, network technology, make the information of graphics, audio, video date of, exchange and interconnect between different medias. At the same time of keeping different medias transmit personalized, to break the boundaries of the media industry. Realize multimedia, three-dimensional spread. This integration not only means the content, but also Contain profit model, operations and so on.March the 26th,2010, "2010 China Urban Press Media Forum" held in Hefei, Hefei Press Media Group also announced the same day, more than 200 leading national newspaper group executives, media scholar attended, and spoken on the theme of the forum "embracing the whole media age", also a heated discussion operated on the media's Integration, breakthrough,innovation, operations at the same time of whole media. And, on the forum, Huang Ping, the vice president of Chongqing Daily News Group, suggested that the traditional newspaper industry should strive to achieve a strategic transformation to all media. Teng Yue, the deputy editor of Yantai Daily Media Group also carried out a detailed interpretation on Yantai Daily Media Group's framework for the whole media.Not difficult to discover that, to explore the interaction between network and newspaper is not only over but just begun, also, there is a long long way to go. How to deep the fusion of network and newspaper on the base of their interaction, and establish a new media, walk to the whole media,and through investigation study a more new model of transmission, all these should be start from our current interaction research.In fact, in the early 1990s, China's newspaper has begun to explore the interaction with network, while also achieved some success, so far, our traditional newspaper has experienced a dramatic change in attitude in less than twenty years interacting with network:Mode of produce and workflow's changes, management system's changes, develop model's change, personnel's changes, etc. But with the continuous development of the times, the ever-changing of network, the interaction between net and newspaper will inevitably appear series of new problems continuously, so, our China's press must stand in the forefront of the times' development, continually explore the cooperation and interaction with network. Only in this way, it can not be abandoned by society. Also its advantage can play better. On this point, it is especially important to study further on the interaction between net and newspaper.Since the interaction between net and newspaper was not always smooth. That it needs us make more exploration and confirmation. Therefore, in the rapidly changing internet age, the key point we need to grasp is:catch up with the times, in this era of information explosion. Make newspapers digitized, this will be a indispensable driving force.Therefore, during the process of discussing, my article used a combined method between qualitative analysis and quantitative analysis. Studied a large number of case, also collected and analyzed many relevant data, explored the development of interaction between net and newspaper through some literature.The article can be divided into five parts:The first part is an introduction, mainly introduced the research's background, purpose and significance, and the relevant literature review; The second part:made a detailed description on what is interaction between net and newspaper, particularly introduced the types of interaction, made a futher introduction about its rise, development, and, about the advantage of development; The third part:discussed the status of interaction between net and newspaper, summed up the the main forms of interaction, also the problems existenced in the interaction; The the fourth part: summed up the strategies of development on interaction between net and newspaper, combined some relevant experience abroad, to promote the development of China's newspaper industry further; The fifth part:did a analysis about some questions should be noted in the development of interaction between net and newspaper, and, at the same time, made a forecast about the interaction's trends.