ZJRB Newspaper Group And New Media Integration Development Research

With the rapid development of Internet and information technology,which tends to digital communication,the way people receive information becomes rich and colorful.The original text from newspaper by hand touching,which has gradually left the world of young people,is being replaced by the easy-carrying of the information of the electronic information.The emergence of new media,the traditional media pattern is undergoing intense change,but the new media to the traditional newspaper group brings the whole new opportunities or the demise of the signal,the traditional newspaper industry group is still cooperation or still silent,which issue is very concerned by the newspaper group.The article starts from the background and the significance of the development traditional media to the new media,through the literature researching,horizontal comparison,case studying,Based on the classical theory of the development of traditional newspaper and the new media,the article puts forward the logical framework of integration,and makes an empirical study on the integration of the ZJRB newspaper group and the new media,and analyzes its successful experience and the problems existing in the fusion.By studying the current situation and development of the traditional newspaper group and the new media integration,the article learns from the valuable experience of successful cases in the development of foreign traditional newspaper group to analyze the fusion development strategy of the ZJRB newspaper group,and finally to expound the development of new fusion technology.Traditional newspaper market is occupied by the new media industry gradually,the fusion of traditional newspapers and new media development is imminent,only we have embraced the Internet,taken the new media public opinion initiative,traditional newspaper groups can have their own place in the future development,it is also the only way for the traditional newspaper group to be better.All the viewpoints proposed in this paper,which are on behalf of the individual analysis of the fusion of the traditional press group and the development of the new media,through the analysis of research article,we hope that it can touch the relevant integration development thinking of the traditional press group of people and provide some references and suggestions to the traditional newspaper group fusion development.