The Development Of New Media And Its Social Impact

"Medium is information", said Marshall Mcluhan. Different media have different impacts upon the human society. The medium of print dissolved the period of the domination of ideology by religions,which let great majority obtain the means of message from privilege of a few people. Electronic medium has brought human beings a more fast-paced and more convenient lifestyle. As a result, it has caused people to despise logical thinking, and make people form a habit of negligent of thinking. Moreover; it has dissolved the inclination to thorough thinking and upholding profound thinking caused by the medium of print. The new media, one kind synthesized the traditional medium superiority media, its set biography, is a body caused to pass on the duplex role has been occurred the change. Then this kind of new intermediary realized what brings to the society newly to change?From the different side, the different angle, analyzes the new media for the society, the influence, the change which brings for ours life is this article starting point. This article first is the new media obtains from any, has analyzed at present about new media all sorts of definitions, was meeting in with the traditional media comparative analysis in, had to new goods come into the market the media characteristic. The new media only is opposite to "is old" the media always name, including all sorts of media shape, first chapter of last has carried on the brief analysis to the new media each family member.Has the new media to the society, which aspects had the influence to society? The regarding this research, mainly centers on three aspects to launch. The first, new media and government administrative action influence, The second, new media to social economy influence, the third , new media to traditional media content production method subversions.The new media divides three levels to the government administrative action influence to launch: One is the new media and government public information platform building, two is the new media and the government propagandizes the ideological work, three is the new media promotion system leadership information space heavy principle. Through these three aspects analysis, on the one hand lets us see the government uses the new media to its supervisory work promotion, makes its work optimization to upgrade, another yeast we also may detect the new media not merely is the government does the work a high-quality tools, becomes the public opinion a gathering channel, a public opinion investigation channel.New media to social economy influence. The enterprise took one of social economy organization cells, this chapter a new media has carried on the elaboration to the enterprise public relations and the marketing these two aspects to the new media social economy influence. In the new media dealt with, the external relationtake its alone identity as the enterprise has provided the sharp weapon, enterprise's market introduction, the brand propagation and the crisis public relations, did not have one is not manifesting enterprise and the new media mutually depends on for existence the relations.New media to traditional media content production method subversion. The new intermediary essential development, must grow, any will be the new media core competitive ability, all the people DIY is the new media also becomes the new media to the traditional media content production method subversion to subdue the road.The research target, finally or must serve for the reality. In the real life, the new media brings a most major problem is, what does the new media have to our society to affect? This article in knows the new media in the characteristic foundation, Analyzed with emphasis has taken the new media to the social life superintendent Government administrative action influence; New media to social economy influence as well as new media to media content production method influence.?Finally, this article to the new media present situation, the tendency, has simultaneously summarized "十一五" under the background the new media prospects for development.