People's Tool Or Tool's People

The thesis discusses the media's searching action, which includes the tabloids,search engines,newspaper-reading programs on TV and so on. Basing on the description of the origination and development of the media's searching action, I will analyze the reasons of the action's development, probe into the dissimilation of the relationship between people and the media behind the action through the aspect of the scientific rationality, and search the way for the comeback of people.The exordium discusses the present situation of information ecological imbalance,the purpose of the research,the theory and the method of the paper. The second chapter analyzes the risen and the development of the tabloids,search engines,newspaper-reading programs on TV, and bring up some question about the action. The third chapter confers the reason of the action; include the requirements of the markets, the psychological factors of the consumers and the people chanceless. The fourth chapter perspectives the dissimilation of the relationship between people and the media behind the action. The final chapter is to take a glance into the future of the people and the media, and try to sum up the way to rip up the dissimilation of people, through the coming back of the person's master station. All in all,the essence of people is people!...