The Aberration Of Media Power

The Chinese media industry has undergone unprecedented changes, which are called the changes of media, since Reform and opening up, especially 1990s. The changes of the media industry have injected vigor and vitality, bringing tremendous development of the media industry. However, the problem can not be ignored is that with the process of the changes in the media, a series of blamed phenomena, the pan-entertainment, the worship of money, the scandal speculation,the vulgar spoof, the lack of public interests, frequently occurred in the public media, leading to some negative effects.Western theories about media studies had shown that the impact of media on society has its unique way, though it has the power to force others, however, people can feel all the time and media on their thinking and behavior. In other words, the media has a kind of invisible influence, for the media power. It is the media change the course of the influence of media on their inappropriate use of distortion caused by the media power, triggering a series of negative effects produced.Indeed, the negative effects on the process of the changes of the media connected to the market reform, but it is not the root cause of these problems. I argue that to answer this question, we must jump out the media itself and find answers in the context of macro society. The Chinese society has experienced a profound social change, which in fact is the reconstruction of the relationship among state, market and society since the continuous progress of the Reform and opening up for more than 30 years. All major social changes in various subsystems within the social system are closely linked with this background. As a subsystem, the media can not escape the impacts and constraints of this background. Because the relationship between state and society did not achieve the ideal goal, it causes non-equilibrium situation on the relationship between state and society, which is the root cause of a series problems in the process of the media. Specifically, in the modern society, the relationship among state, market and society among the parity should be in a state of equilibrium, which can achieve the purpose of balances. However, for various reasons, China now is in a non-equilibrium "strong government-strong marker-weak society" situation. In this situation, the government can easily get rid of society (citizens), turn to connect with the market, so the market will expand unlimitedly, which leads to a ambiguous ally relationship between the government and the market. According to the contemporary phenomenon, it is easy to find that the media continue to perform the functions of the ideological propaganda, keeping a good relationship with the government. On the other hand, the media also are pushed to the market, gradually grown into a strong role in the market. In this case, the media just need to carry out ideological propaganda functions well to maximize their own interests. Once the media are caught in the trap to seek their maximum benefits, it is inevitable that they throw the public interests aside, and put the economic interest in forefront of others.And the theory of the relationship between the state and the society only explains the changes of the media and their negative effects on macroscopic perspective. Trying to fully explain the problem, the microscopic perspective is still indispensable. So this paper uses the "Structure-Action" mutual construction theory to make a microscopic analysis of the "government-media", "media-audience". Text is divided into five chapters.Introduction to some of the first chapter is to specify the use of state, market and society relations as well as the reasons for this analytical framework "structure-action" each structure research perspective.Chapter II Review of Communication in the history of the "effect theory" and "critical theory" on the basis that the nature of the two main studies for the influence of the media, and this influence is actually the power of the media to discuss this article.Chapter three decades of reform and opening up the overall situation of China's media changes were reviewed and analyzed, that the Chinese media reform in the government's interaction with the media to start,and it is between the government and media to promote this interaction structure changes in the Chinese media, the author of Hunan Radia and TV stations of the case studies future confirmed this view.Chapter IV focuses on the media list and analysis of China's changes in the emergence of some major problems. And chapter V is the full text of the summary analysis of media change and its adverse effects in-depth analysis and summary...