| The latest data of my country's population statistics show that my country has quantities of old-aging people. According to the United Nations'standard of old-aging country, my country has been in the old-aging county. My country has many special characters on the old-aging people, such as broad in scale, high speed and exceeded the Modernization. As the development of material culture and spirit culture, the old-aging people ask for more and more spirit culture. Although old-age newspapers and periodicals are their spirit support, it develops slowly. It proves that my country's old-age newspapers and periodicals has large space and is required more and more.It is all known that, my country's old-age newspapers and periodicals is different from the others. At first, it is the internal data of the old officials. Then it is taking part in the competitive market after three times reorganization. So, how to attract the mass and get the advantages of competition?I catch the audience, opponent, itself of old-age newspapers and periodicals to prove competitive market strategy. At present, my country's audience of old-age newspapers and periodicals has changed so much. Therefore, it should focus on the audience and describe the audience'hobbies, incomes, education and so on. All old-age newspapers and periodicals should try it's best to satisfy their audience. Then, old-age newspapers and periodicals should understand how to win the opponent. Old-age newspapers and periodicals helps the audience with more information and leisure in order to satisfy the audience's preference. Of course, it is also important to create it's particularity (relative and absolute particularity) and explore new products and service. Finally, old-age newspapers and periodicals should find out it's advantages and upgrade them, for example, renew the key elements and run industrial crowd. Do it, old-age newspapers and periodicals can connect with the internal and the external advantages. |
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