Communication Journals Of Posts & Telecom Press Competitive Strategy

During the era of planned economy, the Posts and Telecommunications Press took as its primary task to publish communications books and periodicals. After several of years of development, communications books and periodicals have become one of its businesses. The Posts and Telecommunications Press has under its control 4 types of communications periodicals, two of which belong to the earliest communications periodicals published in China. With the deepening of reforms and opening to the outside world, China's communications industry has kept the momentum of leap-forward development. It has become one of the industries with the fastest development in the national economy and with the most intensified reforms and most powerful energies. The publishing industry has grown to be the integral part of the cultural industry in China.This paper of four chapters primarily discusses the competition strategies applied for the communications periodicals of the Posts and Telecommunications Press.Chapter One summarizes the development status of China's periodical publishing industry, and analyzes the status quo of the communications periodicals nationwide. Chapter Two analyzes the industrial structure of the publishing industry. By applying Five Forces Model advocated by Michael Porter, the essay analyzes the competitiveness structure of communications periodicals. By using the SWOT analysis method, this essay analyzes the advantages and disadvantages, opportunities as well as threats faced by the Posts and Telecommunications Press. Chapter Three points out that the competition strategy for the publication of communications periodicals by the Posts and Telecommunications Press should be directed at the brand strategy, sustainable development strategy, strategic alliance competition, human resources strategy and quickening the steps of building the marketing networks, etc. Chapter Four discusses the implementation and control of the strategies from the perspectives of organizational structure, human resources, incentive mechanism, cost management and financial management, etc. This paper tries to apply the management theories into the reality. By making analysis on the status quo of the periodicals and the internal and external environment of the Posts and Telecommunications Press, the paper probes into the ways to grasp opportunities, seek for the development chances, work out competition strategies and reasonably allocate and integrate the resources with regard to communications periodicals of the Posts and Telecommunications Press so as to make the communications periodicals more advantageous and to increase the whole competition capability of the Posts and Telecommunications Press.