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Xi'an Morning And Evening, Metropolitan Newspapers Competitive Situation

Posted on:2005-07-08Degree:MasterType:Thesis
Country:ChinaCandidate:X Y WangFull Text:PDF
GTID:2208360125452360Subject:National Economics
Abstract/Summary:PDF Full Text Request
With the development of market economy, the competition in evening papers, morning papers and city papers of xi'an is getting more and more tough. It's influence in our country is not allowed to be slighted.There are some articles about news papering competition of xi'an on newspapers and magazines, but mostly are presentational. The research aimed at the essence and the direction of news papering competition and studied by applying economic theories by the numbers, have comparatively lagged behind other cities. So this research is cried for at present and I wish it will help for the news papering competition of xi'an . I associate demonstration with criterion in my studying.Firstly, I try to analyze the structure and interspaces of the xi'an news papering market and point out some questions in xi'an news papering competition forecastSecondly, I mainly analyze the countermeasures and the results of news papering competition.Thirdly, I try to put forward many maneuverable stratagems. Finally, I sum up the paper that the xi'an news papering market will be able to develop it's skill to full.I think the innovation of this paper is that I apply the economic theory and model to the practice of xi'an news papering competition for the frist time.
Keywords/Search Tags:City newspapers, Market structure, Market interspaces, Competitive situation, Stratagem selection
PDF Full Text Request
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