On The Way Online Media Business

Having the congenital technological advantage based on network and being as the function of information service of the media,the network media is destined to become the best choice for the Internet economy and media industry's docking. If network media with the market as the main body wants to win the advantage in the severe competition, the way of management is absolutely important. This text, which is on the foundation of other researchers, discusses it systematically from the three aspects such as management and administration, mode of profit and method of management. The full text is total separately four chapters.Chapter 1 carries on the basic concept of the network media, and analyses it's characters, features and process.Chapter 2 basing on the different construction of economy of network media, discusses it's internal management of three angles, contents management, personnel management, and finance management.Chapter 3 analyses the method of profit, in which they carries on the mode of traditional media, and the new method brought by the extending of industry chains in the condition of new technology.Chapter 4 studies the tactics of management of network media, including the tactics of position and brand. The precise fixed position is a prior condition of the network medium management, but brand packing then conducts the important factor of it's development.The last part carries on the outlook to the development of the future of the network medium and the realms of the management.