Car Sales Crm System Based On Data Warehousing And Data Mining Technology Research And Realization

Customer Relationship Management (CRM) is a new_type functional mechanism to coordinate the relations between customers and enterprises. It is used in the customer_related fields of marketing sales , service and technique surporting.The construction of CRM is closely related with the building of Data Warehouse (DW) . And the building of DW must be based on a comprehensive informationalized structure. It's a process of combination between business management decition and imformationalization. It's only the use of Online Analytical Processing (OLAP) , Data Mining (DM) technology combining with the vast data of DW and the advanced management of enterprises, refining and analyzing the potential and useful relations and modes, then the system can be efficient to instruct business management and to reach the goals of reducing cost, gaining profit and expanding market shares.From the angle of engineerlize, this paper does some research of DM technology on the base of DW. Furthermore, the book does some research of the using of DW technology on CRM system with the real CRM system environment. The main content of this paper is as follous:A deep state and research of the theories and methods on DW: data organization and system structuring, metadata manager, the choice of DW developing mode and the processing of data Extract, Transform and Load (ETL) .A theoretical state of the relations between OLAP and DW, comprison between Multidimentional Online Analytical Processing (MOLAP) and Relational Online Analytical Processing (ROLAP) and their usage under different conditions. This paper makes MOLAP in CRM system in Motor Sale.A deep analysis and rearch of the most_advanced DM tools and their relations with CRM DW System in Motor Sale development, then this paper discusses and interprets on the realization of the model.Finally, on the basis of the above works, this paper plans and analyses the CRM...