The Development Strategy Research Under Background Of "Internet Plus " Of Traditional Broadcasting Station

During the meeting of the Third session of China’s 12th National People’s Congress On March 5,2015, Premier Li Keqiang put forward for the first time about "Internet Plus" plan in government work report. It means that the combination of the Internet and traditional industries, the Internet has become a driving China’s economic transformation and upgrading of internal engine. For traditional media, " Internet Plus " plan is to promote a new round of media transformation of external motivation and necessary way. Traditional media by smart update, upgrades, service operation mode, can be done using the Internet to reform its own innovation.Internet age, in a bad-mouthing the sound of traditional media, the broadcast media has quietly development, particularly a rising car ownership and mobile populations, traditional radio stations will always be in developing. Based on the "Internet Plus" under the background of the development strategy of Tianjin People’s Broadcasting Station for the analysis of the concrete practice and thinking, know that the time change of traditional radio to try and may face problems, is the meaning of this article. "Internet Plus" far more than just the sum of Internet and traditional industries, but the will bring business, society, even the living condition of people profound changes. " Internet Plus" not only means the "third industrial revolution", it also is a new thinking, new paradigm, is to all the power of the restructuring. Thus, the conventional radio stations in what way to meet new challenges and opportunities are worth exploring important content, is the only way traditional broadcasters and new media in the form of further integration and development. "Internet Plus" era, broadcasting practitioners to clarify why to achieve " Internet Plus", what is the "Internet Plus" of traditional media, find the interface between the Internet and broadcast, to interact, connecting the traditional broadcast platform and Internet social networking platform, make up the short board, radio program to promote rate statistical way reform, to redefine the manufacturing, production and broadcast of radio programs, realize the traditional broadcast "Internet Plus".