Analysis Of News Informers Phenomenon

As competition grows fiercer, the slogan of "Reward handsomely for cluing" is used more frequently by most of the media. As a result, a new profession that lives on cluing has burgeoned in various regions. They are called news informers. Such kind of phenomenon first showed its appearance in late 20th century, but not until recent years has been it received much academic attention, thanks to the boom of livelihood news.The thesis first make news informers through a comparative analysis of horizontal and vertical, in the basis of clear news informers content, From the political, economic and cultural point of view, author tries to make a thorough analysis of the reasons that lying behind, and proceeds to relocate such phenomenon accordingly. Information informants have a complex social background, not only from competition between media. Information informants was born in the media environment, but it also affects the emergence of media ecology changes, such as the transformation of news reporting principle, increasing the timeliness etc, but meanwhile some negative influences come along such as the silence of door guarder, the weakening of government functions.News informers have non-ignorable value and influence upon the development of media and the society. However, at present there is still a long way to go before the maturity of the market of news informers for the lack of stable and organized rules governing the game, for which the public and media should consider the drafting of such guidelines. Only in this way can we give full play to the function of the news informers in the guiding of the public opinions.