Analysis And Development Of Real Estate Crm System

Customer Relationship Management ( CRM ) System adopts information technology to centralizedly manage customer resources and interlink customer-concerning business fields with analyzed and processed customer information. In this way, it can make branches of marketing, sales and customer service share customer resources, track customer requirement real time and offer products and services, enhance customer satisfaction and loyalty, thus to attract more attention of customers and to maximize the profit of companies.The system of Real estate Customer Relationship Management (CRM) has been paid the universal attention in recent years; however, the technical model of implementation real estate CRM does not have the fixed frame yet. Through J2EE system structure analysis, this thesis proposes one kind system model and system structure design method based on J2EE development platform of the real estate CRM. The Developed system has the following characteristics: Easy function expansion and maintenance, and the distributive specialty.This thesis expatiate the significance of CRM system, carry through analysis of the feasibility of CRM system. It summarizes the function environment, system requirement, system design , flow design, function menu design and J2EE. In the meantime, the thesis pays more attention to customer management, sales management, membership management and concerning content, and attaches to explanation of concerning screen shots. In the final part of the thesis, some generalization and summarization of solved and unsolved issues are put forward. System testing and running are also involved.