Ace Vehicle Co., Ltd. Marketing Management Information Systems Analysis, Design And Implementation

As the most advanced thoughts, theory and method of management, ERP (EnterpriseResource Planning) provides the best solution of integrated information forEnterprise. Much research and practice have proved that ERP could improvemanagement and productivity for manufacturing. It is known that there are manydifferences among different kinds of and production mode of industries, so, thedevelopment and implementation of marketing management system (MMS) based on ERPhave their own characteristics and keystones. The project is part of SiChuanProvincial Manufacture Information Engineering Demonstrating Project: ChengDuWang Pai Motor Co., LTD. information system construction. Taking the design of andthe development and implement of its interior system as target, integrating theactuality and trend of manufacture and ERP application, several basic principles,corresponding theories and realizing technologies were discussed and analyzed fordevelopment of MMS based on ERP in this thesis.Objective:First, by researching the architecture of MMS of application enterpriseand method of analysing, designing and inplementing, discussing several key pointssuch as the technology of transforming order into BOM, the concept of OrderLifecycle Dynamic Management (OLDM) and flexible scheduling algorithm, etc,customized MMS for Enterprise will be built. Second, by introducing the thoughts,theories and methods of modern management for enterprise, optimizing managementarchitecture, organization and flow, administrative regulations fitted withinformation system will be established.Methods:According to the ideas of software engineering and the development strategyof management information system, selecting classic structure development, MMS isdivided into 5 phases as following: planning system, analysing system, designingsystem, implementing system and maintaining system. The program language isMicrosoft Visual Basic, the database is Microsoft SQL Server 2000 which fits formedium-sized and minitype enterprise. Using the optimized model of double-layerconstruction combining C/S and B/S, CDWMarketing runs under the prevalent WindowsXPand Windows2000 operating system.Results and Conclusions:The orders, vehicles, employees, dealers and its accountwere efficiently managed in CDWMarketing which operated smoothly and was appraised...