On The Talent Training Model Of China's Media Operations In The Context Of Globalization

With the development of the economic and informational globalization in the 21st century, Chinese mass media is facing an unprecedented and competitive situation, especially after China's entry into WTO. In this severe competition, the operation and management of the mass media is playing a more and more crucial role. It becomes a vital question that whether our multiplex talents can cater to the world communication business or not. On the basis of the analysis of the current situation in the cultivation of the talents in the management of Chinese mass media, the author of the thesis put forward her own suggestions and recommendations on the cultivation of the talents in this field, that is, the correct concept of a life education, the improvement of the school education and the emphasis of the enterprise education. This strategy will become an efficient guidance to our national communication enterprises. As a result, it will also have a considerable contribution to the cultivation of the talents in the management field of China.