Consumerism Tendency Of Chinese Mass Media In The Background Of Globalization

"Globalization" has become a fashion term in the world now, whether it is in east or west, developing countries or developed countries, capitalism societies or socialism societies, people are discussing about "globalization". As a changing model of altering the current situation, "globalization" has taken place of the term "Modernization" and the imagination about society. In this background, intercourse of Consumerism tendency and mass media became a specific prospect in cultureThe previous Mass Communication Theory studies more between media and receivers, and researches on "Meaning Communication", while present Mass Communication based on the coming of consumerism, redefines the formats and contends of mass communication and researches on "iconic image communication", paying more emphasis on producers and consumers.This thesis probes the interdependent development between mass media and consumerism and how this stimulates globalization by researching from the origin and developing courses of consumerism and grasping the connotation and characteristics. It makes an effort on analysis on some certain tendency of mass media consumerism, such as the individualism of TV media channel and programmers styles orientation; media has become the instrument for profit perusing; mass media services the public with mass entertainment contents; mass communication make people at loose ends and rely more on news media in the Information Explosion times; worship towards mass media makes people lose themselves in some degrees. The thesis provides scientific and objective analysis and thinking upon those phenomena.