Research On The Reshaping Of Traditional Media Content Under The Background Of Mobile Internet

Under the background of mobile Internet era,traditional media are seeking transformation and innovation,and the pace of transformation is faster and faster.Mobile Internet has changed the relationship between information and people,greatly increasing the audience's autonomous choice of consumer products.Internet thinking emphasizes audience-centered,user experience as the key,so traditional media must be integrated into the Internet,and carry out a comprehensive transformation and upgrading.Through the research on the transformation of traditional media,this paper finds that the methods and Strategies of content remodeling can not be bypassed in the transformation of traditional media.We should treat content remodeling in a unified way with channels,technologies,users and platforms.They play different roles in different stages of transformation.This paper mainly summarizes the problems in content remodeling of traditional media,and puts forward solutions to them.Especially taking Pengchao News as an example,this paper summarizes its methods and strategies in content remodeling,so as to provide reference for the transformation of other mainstream media.