Community News Ecological Research

Popularized newspapers began flourishing in the 90's of the 20th century .Morning papers > evening papers and urban papers etc came out like bamboo shoots after a spring rain . Social news , the main content of popularized newspapers, became popular with audience ,and media's runners paid much attention to it. Meanwhile ,the/ trouble in social news was focused on by society .The thesis analyzes the environment factors in the development of social news from the angles of economy , politics, culture * science and technology and audience , showing the causes of social news going well and going wrong . The thesis contains seven sections. Section one makes clear the definition of social news explaining its features and functions. Section two explains the fact that economic factors are not only the source of advertisement . which affects existence and development of popularized med ia , but also connected with thechanging of people's material costs into spiritual costs. The degree of economic development has decisive effects on the look of social news . Media's pursuit of economic benefits leads to much trouble. Section three explains the political effects on social news from the administration of a state . The degree of political democracy , political administration models and the legalization construction etc directly affect the look of social news. Section four gives an explanation of the functions about social cultural value system, which affects spiritual products. The section pionts out the cultural source of overflow of "sexual news ". Section five explains the effects of science and technology on people's living environment in both active and passive aspects, which lead to two contrary effects on social news . Section six points out the fact that the communicators' idea of the aud ience's position has effects on social news . When media try to satisfy the audience's special psychological needs, social news takes on special looks. Section seven explains the tendency of social news according to the audience's new demands about news information.