Study Of The Strategic Development Of The People's Posts & Telecom Press

Posts & Telecom Press (PTPRESS) is a professional science and technology press which is engaged in publishing IT books. With the development of market economy, she is facing the great changes of external environment and internal system reform. It is the prime problem that how PTPRESS could survive and develop steadily in the market competition by designing a strategic layout.This paper made the basic theory of enterprise strategy study as guidelines, combined with the enterprise practice, and analyzed PTPRESS's external strategy environment and internal strategy conditions comprehensively with some analytical methods and technology in enterprise strategy study. It designed a general strategy about the Press development in five years, determined a basic strategic target, studied out the content of the core competition strategy, and brought forward each leading measure of strategy implement.This paper contained six chapters, setting forth how to design a strategic layout of IT publishing company respectively. The main content contained: the strategic management theory and application meaning of modern enterprise; summarization of IT technology books publishing; analysis of PTPRESS's external strategy environment; analysis of PTPRESS's internal strategy conditions; establishing and choosing development and core competition strategy of PTPRESS; and the implement of PTPRESS's development strategy.This paper strived to combine the strategic management theory of modern enterprise with the practice of Chinese IT publishing companies. I hope there are some useful attempt to explore how to design a strategic layout of modern publishing company in China.