Cultural Carnival And Identity

In new media era of rapidly engulfed the media programme production positioning is particularly important, is no longer a one-way transmission of traditional media era, but by the audience choose according to oneself be fond of of the two-way transmission of new media era. As the current global information exchange platform for the new network, the mode of transmission has become a household name. But also it is because the technology’s rapid development momentum, the initiative of the succession, the change of autonomy, we more heavy feelings, audience audience subtle change in his heart, determines the media and the rise of a fall. At the same time, the purpose of sports development is also presented by leaps and bounds, football is the world’s first goal, with a large audience, is show audience location advantage. In recent years the development of sports TV showed a rapid trend, various channels of sports emerge in endlessly, various sports special basic involved, as the mainstream media in sports in China, CCTV sports channel is opened hd sports channel CCTV5 + to cater to the general audience to concentrate on my way up to sports and rising demand. In the medium of hot water environment, CCTV’s "world soccer" is how to stick to 14 years in all weathers become irreplaceable program, and how to expand their influence, attract many of the audience viewing habits?"World soccer" it was like a panorama is introduced in the past week in world football competition essence, can largely make up the Chinese fans because the time difference problem and can’t regret to top events. "World soccer" is the nods eyeball pen of events to the audience, so they can spent nearly two hours night completely belongs only to football. As the "world soccer" shows more than ten years of development, new media constantly leap, show the style and mode of transmission has a sea change, the general audience simply watching from the beginning, slowly to participate in the program, which influence the development of programs, they through a variety of media platforms to join programs, micro letter platform, baidu post bar, web site message boards, etc., they arc watching the 115 minutes, formed a force for ceremony, to participate in the football party, in this a few platform express to shuttle back and forth the focus of competition and the love of football. Someone has said that the fans at the weekend, is 25 points at 9 o ’clock on Monday night to end. Can say, in the broadcast of the 115 minutes, fans trigger binge discussion of an event.In this paper, we "world soccer" official sina weibo as the research object, under the new technical support system of new media, the media form microblogging platform for "world soccer" provides a good environment to interact with the audience, not only shortens the distance between the two sides, also makes "world soccer" group have a much better position. During the interaction between microblogging, intuitive we see is a two-way interactive communication, but stood on the theory of high overlooking the contact relationship, we will use carnival theory, producers text and media identity theory to analyze because of the existence of new media and audience a cultural carnival, everyone in the programs provided by the limited time into new media platform, in which speak freely, can have no scruples, unscrupulous to evaluate their favorite team, love the star, focus on football culture, casual form of text, could become the new agenda, cause again the topic of discussion. In it, there is also a variety of roles, there are crazy about football obsession with fans, is because of the warm atmosphere and an influx of "fake" fans, etc., it is the identity of the similarities and differences exist, the new media platform has become colorful, the role of each person is different, everyone immersed in this crazy moment in football. We use the new media platform to analyze the audience, to their different categories, "marginalized" media identity formation, analysis of audience psychological and behavioral factors, to our country sports interactive development and continuous improvement programs designed to provide benign blood, for its growth boom.Moments after the sports is the only one who can attract huge audience show form, it has unique charm is unmatched by other forms of programs. Sports, is a to improve the regulating function of the nervous system, and to the improvement of people learning ability, and improve work efficiency, has played a positive role. With the development of sports, has been integral forms of activities in our life. This topic research, through analyzing the research object of science as well as show in the form of penetration, standing in the audience on the basis of theoretical analysis, hope for the purpose of sports development play a powerful role in our country, no matter on the visual, auditory can bring essential improvement programme production, in the form of refreshing shake our eyes, and its influence to the progress of sports play together contribute to it.