| Adopting literature and datum, questionnaire investigation metheds, this dissertation makes a random invstigation to demographic statistics about the audience of Wuhan sports newspapers, consuming motivation and behavior, intermediary comments and participant extent, starts analysing and studying in earnest, and then provides some rough messures to solve them. It hopes that the resut of the research could provide some considerations and suggestions in running and distributing sports newspapers.The article is totally divided into introduction, literature review, research object and methods,result and analysis, counterplan and suggestion,question and discussion,conclusion. Among them, the fourth and fifth part are the stem of this paper.Through analysing the questionnaire result,it gets the main characteristics about the audience of Wuhan sports newspapers including: the male and young is the mainstream of audience; the young intellectuals are the major force of reading sports newspapers;most of them like optionally reading sports news at noon or night; Cncerning sports events and informations is their reading purpose; they often pay attention to news headline, temporary effects and good-look of newspaper; On-line forum is the popular interaction form.The fifth part is countermeasures research. The basic countermeasures include: doing professional sports news, grasping the youth and attracting collegestudents, using own characteristics to evade homogeneity, connecting newspapers and intenet, adopting cross-media manegement and so on. |
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