The Developing Status Quo And Prospect Of Mobile Media In The Sports Dissemination

Currently, the information technology has developed rapidly. People can obtain information via lots of convenient channels. Due to the speedy development of innovation by mobile Internet technology and mobile terminals function, the cell phone become the most important tool to diffuse information through the day life. Affect by the High-quality technology, cell phone is not only used in the traditional way currently. It played a main role in the daily life with its four characteristics, which is mobility, private, timely, and security. To compare with the net of computer, cell phone is more widespread, its users were distributinged in every class of society. Also, cell phone technology is provided with interactive playground that is short in the traditional media, such as news paper and TV. In addition, cell phone technology has most of advantages of four traditional media channels (paper, radio, TV, internet) and the wireless technology made cell phone more conform to the times. Acting as the mobile communication transmission, cell phone was improved perfectly; the high technology and people needs push it into a new mission that is the propagation of sports. As we know, sport has become much more popular in recent years, there are various sports events attract people's attention. In recent years, Mobile media made a huge economic profit by reporting sports events to sports lovers. In another way, sports become more fashionable because of the efficient drumbeating from mobile media. However, even cell phone played an important role day to day , but compare with other medias, mobile media still confront few challenges, such as the amount of information and limited length. Otherwise, most of people obtain information from traditional media more often than mobile media. In this journal, base on the research of mobile media application in sports, we will find out the impact of on the sports spread and forward some reasonable suggestions. After researched and read the full-text articles from Chinese Journal Network (1997-2008) and doctor's thesis from the thesis article database in the terms of Sociology, Journalism, Sports Communication, and Sports Economics, the author had recruited 200 audiences, 30 reporters and 10 media experts, which has 240 questionnaire in total.According to the data analysis we did, the conclusion as follow:1) The need of the user and the function and characteristic of mobile media and sports transmitting are consisted with each other. The cooperation gradually became frequent between mobile media and sports transmitting. As a result, the process of sports transmitting become faster, more convenient, and more fashion than before.2) The sport information has brought rich economic benefits for mobile media. The transmitting of the global sports information is advanced with the development of the medium of the public communication. They are stimulating the development of each other while they benefit each other.3) The population who use mobile media centralized in the age group of 20 to 45, who has had high educational background. I recommend it should be strength the developing extent in group, especially some need from the elder group.4) The development of mobile media is still very restricted. According to the situation on the sports transmitting, the wide application between mobile media and sports transmitting is to replace the news paper with the electronic mobile information. The function of the mobile media has not full developed yet such as multimedia.5) The users still reported their unsatisfactions with the sports information that provided by mobile media. In this case, the variety of the sports information needs to be strengthened.6) The users do not satisfy about the reliability of the sports information that provided by mobile media. The quality of the information should be improved by some department, in order to make the information more concise and reliable. I suggest adding more standards to increase the professional of the information.7) Caused by the innovation, the 3G mobile technology will be used widely in the application of mobile media, which should develop the multimedia function and expand its amount of users. Otherwise, breaking through the barrier of technology is necessary. Wishing the mobile media can create a number of economic benefits in the future.