Research On The Strategy Of Publicity And Reporting Of Disabled People

Undertakings for disabled persons to promote the socialist spiritual civilization construction and the shape of socialist core values is crucial.By promoting development of undertakings for disabled persons, reflect the disabled community needs, the universal credit policy, in the society to build a good FuCan assistive atmosphere, carry forward the humanitarian ideas, set up the modern society civilization idea, for the disabled is the necessary condition of developing undertakings for disabled persons and also reflect the window of the socialist spiritual civilization.For the public undertakings for disabled persons of the systematic, comprehensive and interdisciplinary sexual need through the power of propaganda to enhance public awareness and recognition of undertakings for disabled persons, only a comprehensive, multifaceted display the real life situation of the disabled, to make the public more comprehensive understanding of the group; For government departments to strengthen the government functional departments in training for the disabled, employment, education, rehabilitation, sports, culture and so on various areas of work, without the power of publicity, especially for the disabled groups of preferential policy support, without health, civil affairs, education, sports and other department’s support, only intensify publicity, let everyone know more undertakings for disabled persons, to let the disabled groups outside the pratt & Whitney policy to gain more support and help; For disabled people, to do propaganda work, to make the disabled people know policy, maintain the rights and interests, through policy propaganda, let more people with disabilities to understand and grasp the preferential policies supporting the governments at all levels, thus more preferential policies, safeguard the legitimate rights and interests of oneself.But in the process of publicity for the disabled, there are a lot of violating the news dissemination rule, is not conducive to public welfare publicity of problems and contradictions. For example, people with disabilities face "marginalized" phenomenon in propaganda; Discontinuity assistive propaganda planning leads to poor publicity; Lack of force transmission media; For emergency response lag adverse effects on the development of public welfare undertakings; Reported inadequate professional information transmission error, etc. Taking jinan publicity programs for the disabled as the research sample, using the content analysis and case analysis, from magazines, radio, television, newspaper, website, new media selection aspects such as instance, analyze problems, find out the rule and seeking the best communication strategy.This article is divided into three parts to this problem are discussed. The first part the paper discusses on the necessity of the publicity programs for the disabled, analyzed from industry and cooperation media propaganda category of jinan pattern of publicity for the disabled. The second part mainly illustrates the undertakings for disabled persons propaganda of contradictions and problems, including five aspects, respectively is disabled in the propaganda facing "marginalized", assistive propaganda discontinuity, lack of force transmission, report to emergency response lag and inadequate professional information transmission error, etc. The board and the insufficiency that exists in undertakings for disabled persons propaganda seriously affected the public welfare publicity effect. The third part mainly from the perspective of journalism and communication research undertakings for disabled persons through what way and means more conducive to spread humanitarian. Mainly divided into six aspects, one is the "marginalization" need to plan to support; Second is to strengthen the communication effect in medium of communication; Third, pay attention to the analysis of the audience, using the focus communication strategy; Four it is to give full play to the function of "agenda setting", let the assistive propaganda normalized; Five is a public welfare propaganda benign guide effect; Six is to choreography, ensure get publicity.