The Research About Challenges And Strategies Of News Propaganda For Our Military In New Media Age

The tremendous influence of new media to today’s society is without a doubt.Thegreat leap in technology: the Internet,mobile communication,the digital compressiontechnology and the storage capacity are changing the effect of media to people.Thatlead people to realize that they has entered a new media erain which mediainteractionandopennessis greatly enhanced within the core of internet.This paper began with the definition of new media, summarized difference ofdissemination of information from new media era characteristics to traditionalmedia era.After that,the writer fond that news propaganda of our militarywas faced with thechallenge of new media.First of all, multiple communication channelsincreaseddifficulty of our military news propaganda;the second is that the effect oftraditional"gatekeeper"melted awaywhich challenged the news propagandaof ourmilitary; the third, the new patten of media had brought new challenges for ourmilitarynews and propaganda. Thereforethis paperproposed news propagandastrategyofour military:first of all, to rebuild the definition ofcommunicationrole of ournewnewspropaganda;the second, develop channels of new media, to buildour military newspropaganda position;the third, integrae traditional mediaand new media applicationplatform,expandresources for our military news propaganda;the fourth, content isking,making content toattract audiences, raise attraction of the new media newspropaganda of our military.