| With the further development of the world shipping economy, through maritime traffic between countries to trade, cultural exchanges and other activities more closely, people paid more attention to the safety of maritime traffic continues to increase along with, responsible for the safety of maritime traffic and the maritime sector maritime public event increasingly become the focus of public attention. Meanwhile, with the rapid rise and rapid development of network, Twitter, microblogging, letters, phone APP and other new media channels for increasingly rich variety of information dissemination, propagation speed faster, communication theories also will continue to move forward way public information is more diversified and richer, broader impact. However, due to the maritime public events occurred in the general public and the media reporter difficult to reach the sea, with direct access to the social public general public publicity news events compared Maritime Public event news propaganda has a certain particularity, it requires a combination of the maritime sector actual work actively explore and further in-depth study.Firstly,toGatekeeper, Usesand Gratifications, The Limited Effects Theory, Individual Difference,Agenda Setting,Spiral of Silence Theory and other Western news media theories and Five Ideological Maritime sudden events and crisis communication, traditional media and new media convergence cognitive development, government microblogging development of the maritime sector and other domestic news and propaganda work carried out and analyzed the existing domestic and international research on this article significance and limitations of the study clearly the ideas and methods. Next, the article describes the main theoretical basics of traditional media and the main concepts of the new media, public and network public opinion, Fujian Marine Systems news and propaganda as well as All Mass Media Theory, Mouth Ripple Effect, Spiral of Silence Theory etc,the research background, purpose meaning and content in detail. Subsequently, the paper reviews the use of advanced communication theories, analysis of the current work initiatives Fujian Marine Systems news and propaganda, features advantages and results achieved, pointed out the current weaknesses Fujian Marine Systems journalism and propaganda work, the problems, analyze searched problem roots. Next, the article carried by the World Seafarers Day campaign theme China MSA, Shandong MSA by means of official government microblogging publicity campaign Zhoushan MSA launched Shao Studio Teacher micro-channel public platform to promote its other maritime sectors such as domestic news analysis and evaluation to promote its typical case, introduces the prominent role played by the media in the new maritime public events news propaganda, summarizes the successful experience of journalism and propaganda for the Fujian Maritime Safety systems learn from. Finally, combined with practical, Fujian Maritime Safety systems for press and propaganda work problems is proposed to further improve the new media era news propaganda suggestions:First, a correct understanding of the new pattern of today’s media, new media clearly important for good news propaganda meaning, the new media have noted many incomparable advantages, handle the relationship between the media, the use of new media to strengthen the idea of doing a good job in news propaganda; Second, standardized management approach to improve public information, journalism and propaganda work procedures, government microblogging and micro-channel management practices and other news related to the work of propaganda system; third is made for important events, water emergency management, anti-anti-typhoon, annual thematic special editions and other key policy journalism and propaganda work, and strive to build a Big Propaganda work pattern; Fourth, establish a network public sentiment warning disposal of the organization, improve public opinion judged the network transmission capacity, strengthen public opinion analysis and application of network information, and gradually improve the network public sentiment warning disposal mechanism; five is to raise awareness and crisis response capacities, Four Golden Rule, effective response to the crisis area of maritime emergencies public opinion, timely release of positive news to guide public opinion; six is the integration of emerging media and traditional media, grasp public opinion leader, the new expansion of Fujian Maritime advocacy positions, to create propaganda Fujian Maritime News the new work pattern. |
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