Mobilization, Identification, And Resistance: A Study On The Propaganda Strategy Of The Anti-Japanese War In The Central Daily News

Review of the tireless efforts of our magnificent eight-year war, propaganda front for the final victory has made tremendous contributions. At the critical moment of life and death of the Chinese nation, the Republic launched a press spared no effort to publicize the war. "Central Daily" as the Chinese Kuomintang and the National Government mouthpiece, is our main propaganda front, organizing and planning of effective propaganda War is duty-bound to its historical mission. Continued three months of Battle of Shanghai, not only marked the real beginning of China’s Anti-Japanese War, also marks the Central Daily propaganda discourse focus from "Internal Security" to "stabbing outside" transmutation process was formally completed. Campaign period under the double impact of the military situation and the political situation, Central Daily According to different target audiences, using a variety of promotional strategies which adapts the domestic populace mobilization call for the war in Europe and America neutral strive to agree on Japanese public opinion is performed struggle. This is the Central Daily in the first Sino-Japanese War Battle of wartime propaganda, writing the history of wartime propaganda indelible mark.This study builds on the Central Daily text analysis, combined with news media theory, Central Daily War propaganda strategy did sort of thick description, to summarize, Central Daily experienced initial resistance and lack of publicity strategy.