| Technology innovation and creative way of thinking are the twenty-first Century era labels. Now, regardless of the reality or in the network, the daily changes are shaking, as to provide first-hand information to the people of the news industry, nature also is this reform tide tightly wrapped. The traditional news industry continues to bear the impact had new form of news brings is not what fresh thing, from the disseminator, mode of transmission to the media, the receiver, the pace is amazing, the change is complete. A reform in 2013 news production mode of new words "crowdfunding news" into the horizon Chinese public, this new form of citizen participation in news production, group purchase support of news reports, for the development of Chinese journalism created a new angle.In this paper, combining with the development status at home and abroad well-known crowdfunding site and typical news crowdfunding case, to present the operational process of crowdfunding, news production mode and features of platform to do a detailed and comprehensive analysis. In addition, the author takes media theory, economics foundation, use the long tail theory, pseudo environment theory, uses and gratifications theory, analyzes the crowdfunding psychological, social mechanism of news appears. Finally, aiming at the difficulties and predicament of Chinese crowdfunding existing news and puts forward some thoughts and some reasonable suggestions. In the future, crowdfunding news in China still need to go "online" and "offline" two roads:one is the effective use of social media advantages and resources, NO. two is to strengthen the cooperation with the traditional media. |
PDF Full Text Request