| As a pattern of raising money,crowdfunding plays an important role in raising money for minor enterprises and individual startups. It doesn’t only provide money for minor enterprises and individual startups, but also cultivates potential consumer groups. Therefore, its novel operation mechanism has won favor among many industries.One of them is journalism. Many domestic journalists begin to try out crowdfunding news, and raise money in the public or on the internet by means of publishing the plans of news interview, and then they will conduct relevant interview and report. Therefore, crowdfunding news produces some effects on the dissemination pattern of traditional media, which enlighten someone who pursues reformation of traditional media. Not only journalists but also writers and poets begin to try out this kind of new pattern. However, the development of crowdfunding news seems not too optimistic at the present stage.This paper is aimed to discuss the impact of crowdfunding news on traditional media dissemination pattern,problems and countermeasures of crowdfunding news in four sections.The first section mainly discusses the problems related to crowdfunding news. The meaning of crowdfunding news will be discussed in the first place, followed by the analysis of production process of the crowdfunding news.The second section analyses the developmental situation of crowdfunding news by applying quantitative research to the domestic crowdfunding cases. It will shed spotlight on statistical analysis in five elements,which are subject, topic, the amount of raising money, published channel and return mode. Then the paper will come to describe the five characteristics of crowdfunding news. These characteristics can be said to bear some relations to traditional media dissemination pattern. Then the paper will move to discuss the influence which crowdfunding news makes on traditional media dissemination pattern,such as the change of communication subjects,audience and gatekeeper in crowd-funding news pattern.The third section focuses on the hidden troubles of crowdfunding news, which includes the following aspects: the lack of legal provisions, illegal misappropriation of funds, fraud, and paid news, deviation from news objectivity, the lack of media literacy and public literacy. There are hidden troubles not only in the field of law but also of journalism.According to the hidden trouble of crowdfunding news, the forth section will come up with the following countermeasures: draw up relevant laws and policies, improve media literacy and public literacy, and strengthen fund management. |
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