Research On The News Crowdfunding Model

The social change brought by the new mode of communication is not just represent what it can be spread, more impartment than all of that, the raise of the Crowd-funding Journalism changed the traditional news content production mode. Getting many people to donate small amounts of cash to fund a reporting project, startup, or service, is the Core concept of the Crowd-funding reporting. This is a new attempt to journalism in present new media era. "Nanfang Metropolis Daily" As the first newspaper raise disseminating mode of Crowd-funding Journalism brings the new production concept, " You funding, I output ", to newspaper industry. For ordinary citizens participate in the process of news production and enjoy bonus. Newspaper is not only the news producer, but also as the role of the supervisor of public service. Crowd-funding news reporting aims at the subject matter of the people's livelihood use its service-oriented management concept to expand the depth and breadth of the civic news. At the same time, the multimedia collaborative strategy of Nan fang Metropolis Daily has become the biggest innovation points. It did combine the reader's demands and the news reports, fuse the social capital into the field of news, also provides a new way for the transformation of traditional media for reference in the era of Internet+. In this mode, the reader's attention and financial support has become the most important aspect of the crowd-funding plans.The Crowd-funding Journalism is a schema of value discovery, value-matching and value appropriation. This schema benefits both the media and audience, the news readers are no longer the passive recipients of news reports, they can choose to support a particular topic and participate into the reporting process of this topic according to their interests and requirements. In fact, the Crowd-funding Journalism is not just the money relation; they also have the social attribute. The Crowd-funding is to test the feasibility of the news project and the audience demanding, thus broke the traditional communication feedback stereotypes though reading quantity and clicks ratio.People worried about the present situation and future trend of the crowd-funding news reporting, whether the raise of this mode means the abandon of journalistic professionalism, or Trade alert? Questions behind reflects the lack of cognition and consensus. In this paper, we start with the concept of the Crowd-funding Journalism and all with the Nan fang Metropolis Daily's crowd-funding reporting pages as the example to analysis of its background, production process, and suitable subject. And then discuss on the change and influence of the raise crowd-funding news on the present work fields and the changes on orientation of the audiences.The paper is divided into six parts. The first part mainly introduced the background and evolution of the topic, review and methods of related researches both at home and abroad. In the second part, concept of the were summarized respectively, in addition to analyze the condition, genesis and structure of Crowd-funding Journalism, this section also gives some detail introduction about the present status at home and abroad. The third part briefly introduced the edit and the publishment of Crowd-funding Journalism on Nanfang Metropolis Daily, including the topic selection, the cycle, the participation and achieving rate. The fourth part, mainly analyzes the production models in the use of "Crowd-funding Journalism ", including the work flow and strategic orientation. And then the next part mainly discusses the function of Crowd-funding on traditional newspaper industry. The last part points out the future development strategy of the Crowd-funding Journalism.