Financial Analysis Of A Film And Television Company Under Harvard Analysis Framework

At present, as "last market-oriented industry in China", China’s cultural media industry is in collectivization and industrialization stage of development. Under the background of cultural industry scale rapid expansion, China’s film industry also started the collectivization reform attempts, produced some considerable economic strength of the film industry. In the 1990 s in China began to try system of "separation", provides opportunities for the development of independent film company. During the period of "11th five-year plan", the state began to attach great importance to cultural system construction and the development of cultural industry, put forward the cultural industries, promote the development of cultural industry policy. "Twelfth five-year" period, the state is vigorously promoting the construction of cultural industry, to develop the film and television production, performing arts entertainment such as the seven key cultural industries. In this background, profound changes have taken place in China’s film and television industry, A film & TV and television company as A listed private film and television company, its financial condition is very representative, to analyze its financial status, help to solve the problem of the growth of the film and television company listed after, for other upcoming film and television company also has the great significance.This article selects A film & TV and television company as the research object, using the Harvard analysis framework, operating and financial conditions of film and television company A overall analysis. This article first introduces the basic situation, A film & TV company then in A film and television company as A logical strategy analysis, using the five model analysis and SWOT analysis to A film & TV company in the competitive strategy and development strategy analysis, made clear the risks faced by film and television industry. Then for A film & TV company for accounting analysis, financial analysis and prospect analysis. Through Harvard analysis framework to analyze A film & TV of the company’s financial statements, and get some conclusion which is helpful for A film & TV company operation and development, then A film & TV company diagnosed problems put forward the corresponding improvement Suggestions.