The Financial Analysis Of Zhejiang Daily Media Under Harvard Analysis Framework

After two sessions this year, the stock market price of flying all the way media companies. Convergence of traditional media and the Internet is the inevitable trend of development of the industry, so in recent years of a number of traditional media and new media industries are integration, mergers and acquisitions, there is an inevitable risk, it can not be ignored.This paper is based on the role of external users of financial statements, analysis of financial statements and annual reports Zhejiang Daily Media Group announced, and through reports digital, Zhejiang newspaper media pointed out that under the new normal in the digital transition, to strengthen the integration phase and Internet presence risks and problems, and the company in the business, management strengths and weaknesses, make recommendations and countermeasures rationalization, hoping to allow stakeholders to more fully understand the Zhejiang newspaper media, to provide advice to users of financial statements of the management and decision-making. And want to be able to this article really helps management and development of Zhejiang newspaper media. Zhejiang reported to the media in the news publishing industry has been ranked in the top ten ranked industry, it is the first media operating assets of the overall market Newspaper Group, Zhejiang Province, the first state-owned cultural enterprises listed groups were active during the restructuring of the industry and a significant achievement, very typical.This paper is divided into five parts. The first part is the introduction, describes the background and significance of this paper, the status quo at home and abroad on financial analysis and research as well as research methods and ideas used in this paper; the second part is the Harvard Analytical Framework and Financial Analysis the theory expounded, discussed the concepts and methods of financial analysis, the Harvard Analytical Framework meaning and the basic characteristics and Harvard analytical framework applied to the necessity of corporate finance; the third part is the research focus of this paper, based on the Harvard Analytical Framework of Zhejiang newspaper Media reports and annual financial statements, financial analysis, accounting analysis from a strategic analysis of financial indicators of financial analysis as well as a comprehensive analysis of Du Pont four angles of Zhejiang newspaper media made a comprehensive analysis, found that companies overestimate goodwill risk, have put forward the views of vigilance. The fourth part is the prospect analysis, combined with macro-economic environment and other factors, the analysis of the prospects of Zhejiang newspaper media and the industry in which, and the prediction and assessment of their future development and value. The fifth part is a summary of this papers.By writing this paper, we can see that Zhejiang newspaper media have a clear development strategy, revenue and profit growth more stable, good profitability, solvency is poor, although in good condition, but the reduction in goodwill assets the value of risk and the risk of debt led to the company’s prospects are still large uncertainties, so Zhejiang newspaper media were still cautious and stable development of the company’s restructuring process.