Financial Analysis Of Phoenix Media Company Based On Harvard Analysis Framework

Since the 19^th national congress,China set great store by the development of cultural field,advocating cultural prosperity and confidence.As the important part of the cultural development,the publication media has become one of the supportive industries in China.2018 is also 40 years anniversary of China's reform and opening up.As the China's issued such laws about culture,supercharged the tax privileges and continues its organizational reforms,under the number of polices that supports,the publishing industry facing a new develop opportunity.With system restructuring and commodity,the major publication media companies have blend in the fierce competition,actively exploring the best develop strategic.As the publishing enterprises in the cultural media industry,it is important to transformation and upgrading and grab the opportunity in the new timing.With system restructuring and commodity,the major publication media companies have blend in the fierce competition,actively exploring the best develop strategic.This article would take Phoenix Publishing&Media Incorporated,the leading enterprise of Jiangsu province publication industry as the case,adopted with Harvard analysis framework to quantitative and qualitative studies the development strategic,accounting estimate,accounting policy,financial statement,development prospect.Meanwhile,this article would contrastive analysis the Phoenix Publishing&Media Incorporated and other same level publication company in China,to search to the gap between itself and others,found the existing problem in development,and put forward the suggestion to its gap and problem,and offer effective support to the future develop and decision for the company.Though the analysis of Phoenix Publishing&Media Incorporated,we can see that the company has made net income of 1.325 billion in 2018,with year-on-year growth of 13.63%,maintain the good momentum,but still exist many problems to be improved.For example,the capital structure is unreasonable,the effect is relatively poor,technological innovation needs to be improved and enterprise has diversified overmuch.Therefore,the company should focus on the optimizing of industrial structure,operations management of discretionary basis,cost decreasing and benefit increasing,develop diversified operation with core business publication and reduce dependence of imported textbook.The article adopted the Harvard analysis framework to analyze the problem existed in the company,and provide good example for improving the development of publication media industry.