The Application Research Of Harvard Analytical Framework In H Software Company

With the rapid growth of China's economy,the software industry,as a strategic emerging industry,is an important basis for the national economy and social informatization.As a typical knowledge economy industry,it is quite different from the industrial economy industry in the past and will maintain a long-term and stable growth in the future.From the development stage,China's software industry is in the late stage of the initial stage.In view of the unique position of the software industry in the national economy,the Chinese government is likely to launch preferential policies to continue the software industry in the future and make the industry enter a period of expansion.The characteristics of the software industry require the financial analysis of software companies to stand at the height of enterprise strategy,to provide services for enterprise management decisions,to assist enterprises to grasp the changes in market demand in time,in order to obtain the initiative position in the fierce market competition.Software based on the H company's existing financial analysis study,found that the current strategic analysis is not comprehensive,objective and system,for the analysis of the quality of accounting information fusion of lack of financial indicators and non-financial indicators and to prospect analysis for quantitative analysis of defects,such as think H company needs a more comprehensive analysis of the system to improve its current financial analysis methods.Harvard analysis framework is an analysis system combining qualitative analysis and quantitative analysis under the guidance of strategy,which can effectively overcome the limitations and defects of traditional financial analysis.Based on this,this article mainly H software company from 2015 to 2018 financial information as the research basis,by using harvard analysis framework on the comprehensive analysis and evaluation,and finally from the company's strategy,accounting,finance and prospects four aspects,it is concluded that more conducive to H software Suggestions for the development of the company,think the H software to continue to improve information security should be increased under the premise of innovative technology;Continuously improve the control of accounts receivable and keep inventory production and sales in order;At the same time,we should pay attention to the management of cost and cash flow.In the future,H software company needs to constantly improve its own products and quality and ensure the stability of the company's talents.Finally,it is concluded that the harvard analysis framework is more suitable for H software company than the traditional financial analysis,and the analysis results are more comprehensive,objective and specific.