Research On The Business Model Of Financial Media Group

Since the reform and opening up in 1970 s, there was a rapid economic development in our country and some characteristics of business society highlighted.With the economic ties becoming more and more closer, financial security issues are on the agenda with the countries of the world. Then there is an urgent need to establish a media authority to transfer international and domestic financial information. In this opportunities, CBN(Chinese Business Network) was born in2003, taking the initiative to meet the challenges of economic globalization, creating "three-span" media industry chain in its ten years of development. With its professional media positioning and international strategic sense, it is moving to the strategic objectives of becoming the global finance information supplier.SARFT called that its brand’s business value has exceeded 16.868 billion. CBN’s existence is of great significance because it is promoting the overall economic prosperity, grasping the international financial information on the right to speak and protecting our financial security.But there are some problems hindering its continued development, such as market positioning is too narrow,bussiness scope is limited,Resource Integration Issue and political system problem.By comparing between CBN and compasis,try to find the reasons for the difference,and the reasons for the difference between the two.And learn its experience slectivly in order to promote their own development.In order to promote it better development,we need to solve the problem by learning the advanced management experience of fiscal Media Group.Firstly,this paper starts to do some related research of ordinary business for a simple overview from the perspective of ordinary business management. This study suggests that: business model describes the localization of enterprise value.It is a composite system composed of many elements, which provides the basic scope of business enterprises in the industrial chain. So it is an overall concept. In the study of the financial media business model, the paper combined typical business model with the analysis of the characteristics in the fields of media involved ideology in order to finding logic clues of Financial Media Group business model elements. In this paper,the main reference of business model theory is from the strategic management theory family Hamel. Then combined with the actual media management, we analyzed the strategic resources, the core strategy, revenue model and government regulatednational interests(overall four dimensions) as the basic elements of Financial Media Group’s business model.Secondly, under the framework of these elements, by comparison with the Thomson Reuters business elements, we draw some inspiration and proposed some suggestions in the market positioning and business scope for the CBN’s further development. Finally, we believe that the business model is not only a systemic concept, more of its particularity. There is no hard and fast curing framework for us to bring to apply because of the special nature of the different business entities and their living environment and conditions marked by itself unique business brand. Therefore,CBN’s business model should be treated differently when learning to Thomson Reuters. Only with a systems view and special attitude towards problems can we find a way out to develop ourselves.