Analysis Of The Financial Performance Of Media Companies In A Platform-based Business Model

The ever-changing nature of Internet+ technology has not only facilitated rapid socio-economic development,but also brought opportunities and challenges to business operations.At the same time,as the pace of media enterprises’ transformation and restructuring continues to advance,news media enterprises not only have to assume the traditional role of news productivity in the past,but also gradually move towards the foreground and serve the economy and society in all aspects,not only focusing on social benefits,but also seeking economic benefits in order to achieve long-term development of the enterprise.As a result,media enterprises have to adapt to market changes,constantly adjust their product and service structures,and explore business models that meet their characteristics and development plans,in order to help them maximise social and economic benefits.Therefore,it is inevitable to pay attention to and study the business models and financial performance of media enterprises.The article selects the news media enterprise People’s Daily Online as a case company,firstly,it takes the business model elements as the starting point to sort out the relationship between the business model and the financial performance of the enterprise;secondly,it introduces the basic situation of the case company People’s Daily Online,and analyses the platform-based business model of People’s Daily Online in conjunction with the business model canvas;finally,it makes a detailed analysis of the financial performance of People’s Daily Online under the platform-based business model through the comparative analysis of financial indicators and the economic value added of the enterprise.The article finds that media companies under the platform-based business model exhibit a level of financial performance that distinguishes them from other business models,and that if media companies want to achieve long-term survival and development,they need to continuously explore and exploit the advantages of platform resources and expand their revenue scale to ensure continuous improvement in corporate performance.