Research On Business Model Innovation Of Chinese Medical Association Publishing House

In the information age,the market environment of scientific and technological periodicals has undergone profound changes,and international advanced publishing institutions and large Internet enterprises have laid out digital publishing and knowledge service fields.In contrast,the scientific and technological periodical publishing enterprises in China are lagging behind in the transformation.In particular,small and medium-sized enterprises have not yet formed an effective business model to cope with the changes in the market environment,which makes the competitiveness of scientific and technological periodicals in China increasingly weakened.It can be seen that domestic periodical enterprises must speed up the transformation of digitization,marketization and industrialization,and choose the business model suitable for their own business situation to achieve sustainable development.Accordingly,this article takes the representative science and technology periodical enterprise —— the Chinese medical association magazine as the research case,emphatically discusses its current business model existence question,the question origin,and how to solve the problem through the business model innovation three aspects content.This paper first introduces the background and significance,content and methods of the research,and then combs the literature review on the direction of business model innovation and business model innovation in science and technology journals at home and abroad,and introduces the business model canvas and multilateral platform business model related theory as the theoretical basis of this paper.Then,it briefly describes the industry environment and the general situation of the enterprise,and combines the actual investigation information of the enterprise,uses the business model canvas as the analysis tool,analyzes the current business model of the enterprise one by one according to the angle of nine elements,identifies the existing problems,and further studies the root causes of the problems.Then,according to the conclusion of the previous research,the innovation design of business model is carried out,the innovation of value proposition is taken as the starting point of business model innovation,and the innovation of other elements of canvas is triggered according to the logic of nine elements of business model canvas.In the formulation of innovation implementation plan,the concrete implementation strategies are put forward from the aspects of knowledge service system construction,business process reengineering,multilateral platform construction,knowledge community construction and enterprise cooperation,and the results of innovation are evaluated.It is considered that the new business model is feasible and effective,which can help enterprises to balance economic and social benefits better.Finally,the corresponding safeguard measures are put forward from the aspects of internal organization structure,management system,resource guarantee,brand maintenance and so on,to ensure that the new business model can operate continuously and effectively.Through the above research process,this paper believes that the magazine in the current market environment,through the construction of multilateral platform business model to transform to medical knowledge service enterprises,can better adapt to the external environment,solve bottlenecks,and help them achieve sustainable development.There are 14 figures,4 tables and 59 references in this paper.