Industrial Integration And Thomson Reuters' Industrial Transformation

Nowadays,the development of the global media industry is undergoing a subversive structural adjustment.With the deepening of industrial convergence,the network structure of media industry chain dominated by information flow is gradually replacing the linear industrial chain structure.Where do Chinese media companies go? How to provide theoretical basis for the development of media industry in order to make new contribution to the development of media industry in China?In 2008,the Reuters group which has the highly reputation in the traditional news and information market and the Thomson group which has huge publishing market in Canada completed the merger for Thomson Reuters.After that,enterprise contributed in the professional information service and crossover convergence operation.In recent years,relying on the powerful Reuters news media business,through scientific layout the industrial chain of network and matched the connection points of the value chains,combined the advanced equipment and terminal product development services,completed covering such as financial risks,legal,tax and accounting,and intellectual property,which has realized the more substantial business revenue and social value.Thomson Reuters used its own practice to demonstrate the high value of industrial chain integration and the scientific layout of the value chain in the era of industrial convergence.Based on the real background of industrial convergence,this paper carried out a systematic investigation and analysis on the industrial transformation of Thomson Reuters by means of industrial chain theory.Through integration of theoretical review and combing,we know that in early stage Thomson Reuters focused on the layout of the industrial chain in large integration,high speed acquisition,however in the intermediate moment(which refers to nowadays),it tends to layout the professional integration of industrial chain,and develop network chain business model of value sharing.In this paper,it refers to the main strategy of famous master of Michael Porter on the industry value chain and the five-force model theory,trying to build a Thomson Reuters' industrial chain structure,and through analysis with the similar large media company Bloomberg,to identify some deficiencies of the Thomson Reuters,combining with the experience of operating the media industry in our country reality,draw some revelation of traditional media industry in China,in order to looking for some certain reference and guidance on transformation path.