Study On The Business Model Of "Daily Life" Media Group

Nowadays,our country economy high speed growth speed down to slow growth,into the economic development in the new normal.During this period,the rapid development of 3 g,4 g mobile networks,universal access to smart phones and other mobile terminal,weibo,We Chat,micro video as a representative of the new media become a daily by means of social,people get their news channels and reading habits changed radically,paper media,a large number of readers transitions of new media,distribution,advertising bluffs type slide,newspaper group long-term dependence on advertising revenue model is unsustainable and newspaper industry economy of our country has entered the survival periods of change.In the face of the current severe challenges,each big newspaper groups are taking active measures,change the origina l business model is recognized as a necessary way to traditional print media to realize strategic breakthrough.The paper to go in Heilongjiang Province media transformation of the forefront of the newspaper media group,the living newspaper media group as an example,using methods of literature research,survey research and data analysis of the living newspaper media group in the future business model development are studied and discussed.In the introduction part of this article,a detailed explanation of the background and significance of the research,the commercial mode of modern society and the development of the newspaper r business model research results are analyzed from the perspective of domestic and foreign,and puts forward the research methods and the main contents of this paper.The second part,introduces the life daily media group the operations and business model status,and on the problems and causes in the operation of its business model for detailed analysis,for the business model reconstruction provides background support.The third part,combined with the advanced experience of domestic and foreign newspaper group's business model,re designed to meet the path of business model of "life" to the future development of media group,and put s forward some corresponding measures for reconstruction,ensure new business model was proposed with targeted and practical.The fourth part,combined with the actual for the life newspaper media group business model in the reconstruction process may face problems to develop a reasonable countermeasures and safeguard measures,provide practical guidance to prepare for the media business model to explore the life newspaper media group.