| The thesis uses CBN Weekly as a study case and examines the process of its news production, which attempts to reveal the relationship between financial magazines’ news production and its positioning.The thesis also studies the results of the news production to see whether there is a deviation from the expectations. The writer explores news production with sociological approaches such as field study and in-depth interview, supplemented with text analysis.At first, the thesis presents the core question and research methods. It also introduces the research results of news production and CBN Weekly. Studying the relationship between CBN Weekly’s news production and its positioning will help to understand the advantages and disadvantages of this magazine. Other news agencies can learn from CBN Weekly’s news production experience, too.After the brief introduction of CBN Weekly, the thesis describes CBN Weekly’s organization structure and the process of its news production. CBN Weekly is a business magazine and targets on young business people. The writer finds out that the whole process is closely linked with the positioning. The editors have the absolute control over the process of CBN Weekly’s news production. Although they keep an eye on every aspect of the news production, the products sometimes deviate from the expectations. Analyzing the products, the writer explains why CBN Weekly has its topic preferences and the soft advertising tendency.The thesis concludes that CBN Weekly’s positioning strongly influences its news production. There is a difference between the expectations and the results during the whole news production process, including the deviation from topicexpectations, the gap between the magazine and its readers. |
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