News Narrative Research In Caixin Weekly

The state of economic development is an important indicator for measuring the level of development of a country.Similarly,financial news with the core of economic reporting has an irreplaceable position and role in journalism.However,there is a contradiction which is difficult to mediate in financial news,that is,the importance and the difficulty of reading are contradictory.Financial news covers the current situation of macroeconomics and microeconomics such as economic policies,industry development,capital markets,and company information.Therefore,as far as macroeconomic policies are concerned,or vegetable prices are concerned,people need to understand financial news.However,financial news often involves a lot of data and financial professional knowledge,which makes the reading threshold of financial news further improved.Therefore,how to make difficult financial news becomes relatively easy to understand and interesting.It is the pursuit of financial journalists in the narrative process.As a result,the narrative research on financial news is urgent.This article selects the financial news magazine Caixin Weekly as the research object.In 2016,the magazine won the fourth place in the “Top 100 Media Marketing Magazines”.From the perspective of influence,the narrative of the cover story of Caixin Weekly is worthy of study,and it also has important theoretical and practical significance.The author uses the case analysis method and the content analysis method to conduct research on Caixin Weekly.I select the cover story of 2016 about 10 reports in the cover story of 2016 by using the stratified ratio random sampling method as a case to analyzes it.The research,combined with the news report case content,uses the news narrative theory to analyze the narrative in the report in detail.After intensive reading of the extracted cover,the specific analysis will analyze the narrator,narrative perspective,and narrative structure.At the same time,in the process of analysis,it also combines the theoretical research of logic,rhetoric and communication to summarize the narrative strategy of Caixin Weekly,and combines the research conclusions of financial journals with other scholars to use the narrative theory as a reference to explore the financial The New Weekly is worthy of reference from other financial media in the narrative and its shortcomings.At the same time,in the process of analysis,it also combines the theory of logic,rhetoric,and communication to summarize Caixin Weekly.The narrative strategy of the book,combined with the use of narratological theory by other scholars on the research conclusions of financial magazines as a reference,explores the merits of Caixin Weekly in other narratives.The research results show that Caixin Weekly has many places worthy of reference in news narrative.As for the narrator,there are several covert narrators in a cover story of Caixin Weekly,and the reporters are also ranging from 1-4.Many reporters will work together to improve the efficiency of news reports.Caixin Weekly's narrative style is diverse and innovative,especially behind-the-scenes video and news charts.The production and use of the video is worth learning.In the “News Weekly”,the reference data system and the comparative materials are used to find the reference standard system in advance before the narrative to avoid the confusion of journalists in the following narratives.Caixin Weekly has many techniques worthy of reference in narrative techniques,including the use of regional relations,character relationships,timelines and rhetorical devices.The news is more interesting and more legible;in the narrative perspective,the weekly magazine uses the "reporter's limit" "Explained the source material,to ensure the objectivity and authenticity of news reports,while the use of multiple narrative perspectives story,making the reports more substantial.